Fashion Night Out is Thursday 6th September, 2012. It is the one night a year in certain states in the US and some international places that most of the shops in New York City participate in late night opening, organising drinks for customers, free makeovers, red carpet for famous guests, photo shoots with celebrities, chocolate coated strawberries and some even offer free fish and chips. It is a night that attracts every fun filled and fashion orientated male and female to hit the shops and mingle and network with everybody that’s out. It is a great vibe and an awesome night to spend in New York City. You really need to do your research before hand and find out what your favourite stores are offering before you head out so you really target the shops you want. The whole city gets behind it and it’s great. Many shops have DJs playing so you are basically walking around as if you are in a shop dance party with different themed rooms. It’s nuts but it’s great. Julian and I headed out to 5th Avenue to join the masses walking from shop to shop.
The New York Times on the way to FNO
Guess was so busy. I must say, i don’t rate Guess back home but in the US they have really great clothing and their stores are really busy. I can see why their brand is still around. It is definately one of the stores that I walk into and find myself wanting to try on their clothes. Tonight, they were serving blueberry vodka and vodka and pink lemonade. Julian polished off about four of them waiting for me to try on some clothes. They were offering girls free makeovers, and free nail manicures. It was really a big deal in store and people everywhere. It was a great vibe in store.
Guess Store inside
The Guess catalogues
The free vodka and pink lemonade on offer
The big Guess sing on the wall
Downstairs in the store
The Bottom Floor
Ted Baker were giving away white chocolate in store and if you grabbed one of their catalogues, you could walk outside to their pop up van and get free Ted Baker wrapped Fish and Chips. Talk about a point of difference to the other stores. They also had a maid and waiter out the front greeting everyone. It was a really nice vibe in the store. I wasn’t that impressed with their current collection in store though.
Inside Ted Baker
The steps in Ted Baker
Ted Baker Passports
The chocolates they were giving away inside Ted Baker
The stairwell display going down to menswear
The Maid out the front luring people in
Sephora Sign on window
The crowds on 5th Avenue
The female DJ at United Colours of Benneton
Sunglass hut was one of the most happening shops. They had an awesome DJ that happened to be playing one of my favourite tracks Titanium. They were giving away Chocolate coated round ball cakes on a stick with glitter and Champagne. The place was packed.
Model One outside Sunglass Hut
Model Two out the front
Julian trying on some of the glasses
The disco balls above
The DJ and champagne being served
The glasses selection inside
The Local Street Church and Shops on the strip
A beautiful church on 5th Avenue
The front door handles at Fendi
Outside Juicy Couture
The corner of Juicy Couture
Diesel was pumping as they also had a DJ and a singer called Elly Varner and her album Perfectly Imperfect. She was doing a guest appearance on a DJ set. She was hot and had the hottest hair but she new it. I noticed many girl DJs along 5th Avenue. It was good to see them being recognised in the stores.
The Diesel Store Outside
Diesel window display
The cart display inside
The DJ Inside
Elly getting prepared
This store was also pumping with their two floors, female djing and champagne all round. This place must have had the hottest models paid to stand inside coz they were hot, especially the guy at the stairwell. Seriously, perfection and the clothing was soooo cool.
The displays on level Two
The wall displays
The stand out of Hollister was the front of the store. It has these projected images on their front glass of the sea and waves crashing. They also had their own water below it so together, it was such a beautiful effect to just watch.
The glass and bottom water display
Zara Shop Outside
Godiva Chocolate Store
This store was giving away chocolate coated strawberries and the line was out the door. The chocolate displays inside the store were so good and made the chocolate look so delicious it looked like a fashion store.
Outside Godiva Chocolates
The line for strawberries
The Godiva Sales Counter
The Rockefeller Centre Concert and Red Carpet
There were models placed along a whole strip of red carpet so that people could come along and take photos with them. The following photos are of the concert crowds and the strip with the models etc.
The crowd at the Rockefeller Centre
Thats me. Peace
One of the male models
Me on the red carpet
Another female model
The cutest little girl with other model
Overall, it was a great night. Totally recommend you be in New York during Fashion Week next year and make sure that go to the Fashion Night Out.